Short Term Goals...

- Organize internally

- Develop marketing materials - website, brochure etc.

- Spots in media

- Google ad placements

- Blog space on skin cancer, etc.

- Arrange press releases (and public service announcements?) locally (Texas)

- How to incorporate (LLC etc.)

- logistics/importing

- casual contacting of current distributor friends

- contact underwriters laboratory and independent testing set up IF economical...? look up cost and see about magazine ratings etc.

- Figure out our cost structure and finances

- Strategic alliances with marketers or distributors or combination of both

- Health organization partnerships (cancer societies, etc.)

- Pitch product either independently or with partners

And so it begins!

Howdy everyone!

I'm Eric, and I'm here with my partner in business, Holly. We're planning on starting up a string of businesses, selling them into retailers, and will attempt to document the entire process on this blog. We'll show you how we've operated, cooperated, and maybe fought over different issues on our path to producthood.

Today, we've set our first real plans, registered for a domain at godaddy.com, and have set up this blog to help track and document our progress for years to come! We're at the Kenny's Coffee in Wells Branch (area of N. Austin, TX), and this is our first official getting-started meeting. Unfortunately, out of habit, we refused reciepts to save paper... NOTE TO SELF: Keep Reciepts for Business Meetings!